Marketing : real people, real decisions /
By: Solomon, Michael (Michael Ray).
Contributor(s): Marshall, Greg W | Mitchell, Vincent W.
Publisher: Amsterdam ; Harlow : Pearson, 2013Edition: Second European edition.Description: xxvi, 632 p. : col. ill. ; 27 cm.Content type: text | text Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 0273758160 (paperback); 9780273758167:; 9780273758167.Subject(s): Marketing
DDC classification: 658.8 Summary: Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 658.8 SOL (Browse shelf(Opens below)) | 1 | Available | 0091471 |
Includes appendix, glossary and index.
Imagine you are Dr Steve Perry, Commercial Director of Visa Europe - the world's leading electronic payment system and one of the top ten sponsors of the Olympics, Paralympics and FIFA World Cup. Visa have developed V PAY which is the first trans European chip and pin payment system and the question facing Dr Steve Perry was, how does Visa Europe try to move European banks over to V PAY as the preferred payment card solution?