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Marketing in travel and tourism /

By: Middleton, Victor T. C.
Contributor(s): Fyall, Alan | Ranchhod, Ashok | Morgan, Mike.
Publisher: Oxford : Butterworth-Heinemann, 2009Edition: 4th ed.Description: xxv, 502 p. : ill. ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750686938 (pbk.); 9780750686938:; 0750686936 (pbk.).Subject(s): Tourism -- MarketingDDC classification: 338.47910688
Contents:
Pt. 1. Meaning of marketing in travel and tourism -- Introducing travel and tourism -- Introducing marketing: the systematic thought process -- Special characteristics of travel and tourism marketing -- Dynamic business environment: factors influencing demand for tourism -- Pt. 2. Understanding the consumer and the marketing mix in travel and tourism -- Understanding the consumer: tourism motivations and buyer behaviour -- Market segmentation for travel and tourism markets -- Product formulation in travel and tourism -- Evolving marketing mix for tourism services -- Planning for Pt. 3. Marketing strategy and short-term operational objectives and compaigns -- Marketing research in travel and tourism -- Planning marketing strategy -- Marketing planning: the process -- Planning marketing campaigns: budgeting and evaluating marketing performance -- Pt. 4. Communicating with and influencing consumers -- Growth and role of information and communications technology and the rise of the dominant consumer -- E-marketing: the effective use of ICT -- Distribution channels in travel and tourism: creating access -- Integrating the promotional and communications mix -- Brochures, print and other non-electronic information -- Pt. 5. Applying marketing in the main sectors of travel and tourism -- Marketing tourism destinations -- Marketing accommodation -- Marketing passenger transport -- Marketing visitor attractions -- Marketing inclusive tours and product packages -- Pt. 6. Case studies of marketing practice in travel and tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra - Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing.
Summary: 'Marketing in Travel and Tourism' takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.47910688 MID (Browse shelf(Opens below)) 1 Available 0078755
Total holds: 0

Previous ed.: published as by Victor T.C. Middleton. 2001.

Includes bibliographical references and index.

Pt. 1. Meaning of marketing in travel and tourism -- Introducing travel and tourism -- Introducing marketing: the systematic thought process -- Special characteristics of travel and tourism marketing -- Dynamic business environment: factors influencing demand for tourism -- Pt. 2. Understanding the consumer and the marketing mix in travel and tourism -- Understanding the consumer: tourism motivations and buyer behaviour -- Market segmentation for travel and tourism markets -- Product formulation in travel and tourism -- Evolving marketing mix for tourism services -- Planning for Pt. 3. Marketing strategy and short-term operational objectives and compaigns -- Marketing research in travel and tourism -- Planning marketing strategy -- Marketing planning: the process -- Planning marketing campaigns: budgeting and evaluating marketing performance -- Pt. 4. Communicating with and influencing consumers -- Growth and role of information and communications technology and the rise of the dominant consumer -- E-marketing: the effective use of ICT -- Distribution channels in travel and tourism: creating access -- Integrating the promotional and communications mix -- Brochures, print and other non-electronic information -- Pt. 5. Applying marketing in the main sectors of travel and tourism -- Marketing tourism destinations -- Marketing accommodation -- Marketing passenger transport -- Marketing visitor attractions -- Marketing inclusive tours and product packages -- Pt. 6. Case studies of marketing practice in travel and tourism -- Case 1. Tourism New Zealand -- Case 2. YOTEL -- Case 3. Agra - Indian World Heritage Site -- Case 4. Travelodge -- Case 5. Alistair Sawday Guides -- Epilogue: Prospects for travel and tourism marketing.

'Marketing in Travel and Tourism' takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners.

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