Political marketing in Ireland : smoke and mirrors or real substance? : An exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming general election /
By: Mullen, David.
Contributor(s): Pender, John, Dr.
Series: Master of Science in Marketing, 2010; M. Sc. in Marketing, 2010.Publisher: 2010Description: p.Subject(s): Marketing -- Ireland | Political parties -- Ireland | Campaign management -- Ireland | Political campaigns -- Ireland | Campaign literature -- Ireland | Voting research -- IrelandDissertation note: Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2010| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Library Use Only
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ATU Sligo Yeats Library Research Collection | 1 | Not for loan | M032220 |
Total holds: 0
Thesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2010