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Strategic management for tourism communities : bridging the gaps /

By: Murphy, Peter E.
Contributor(s): Murphy, Ann E.
Series: Aspects of tourism ; 16.Publisher: Clevedon : Channel View, 2004Description: 416 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1873150849; 9781873150849 :; 9781873150849; 1873150830 (pbk.); 9781873150832 (pbk.).Subject(s): Tourism -- Management | Strategic planningDDC classification: 338.4791 Summary: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principle functions of business & stakeholder analysis to develop a model of collaborative decision making.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 MUR (Browse shelf(Opens below)) 1 Available 0057610
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 338.4791 MUR (Browse shelf(Opens below)) 2 Available 0074509
Total holds: 0

Includes bibliographical references.

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principle functions of business & stakeholder analysis to develop a model of collaborative decision making.

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