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Evil by design : interaction design to lead us into temptation /

By: Nodder, Chris.
Publisher: Indianapolis : Wiley, 2013Description: xv, 303 pages : colour illustrations ; 23 cm.Content type: text | still image | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781118422144; 9781118422144:; 1118422147.Subject(s): Interactive multimedia | Web sites -- Design -- Psychological aspects | Web sites -- Design | Selling -- Psychological aspects | User interfaces (Computer systems) -- Design | Consumer behavior | User interfaces (Computer systems) -- Psychological aspects | Persuasion (Psychology)DDC classification: 006.7
Contents:
Foreword -- Introduction -- Pride -- Sloth -- Gluttony -- Anger -- Envy -- Lust -- Greed -- Evil by design -- The persuasive patterns game.
Summary: A fun and twisted look at persuasive, interaction design patterns. If you're wondering how your mind works, why you're susceptible to persuasion, and how, as a web or app designer, you can exploit the twisted way everyone else's brain works, you've come to the right place. This fascinating book explores more than sixty persuasive online design patterns and shows you why, happily or unhappily, they succeed. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 006.7 NOD (Browse shelf(Opens below)) Available 0062763
Total holds: 0

Includes bibliographical references (pages 269-296) and index.

Foreword -- Introduction -- Pride -- Sloth -- Gluttony -- Anger -- Envy -- Lust -- Greed -- Evil by design -- The persuasive patterns game.

A fun and twisted look at persuasive, interaction design patterns. If you're wondering how your mind works, why you're susceptible to persuasion, and how, as a web or app designer, you can exploit the twisted way everyone else's brain works, you've come to the right place. This fascinating book explores more than sixty persuasive online design patterns and shows you why, happily or unhappily, they succeed. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil.

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