New vocabularies, old ideas : culture, Irishness and the advertising industry /
By: O'Boyle, Neil.
Series: Reimagining Ireland: v. 22.Publisher: Bern : Peter Lang, c2011Description: xiv, 217 p. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783039119783 (pbk. : alk. paper); 9783039119783:; 3039119788 (pbk. : alk. paper).Subject(s): Advertising -- Ireland | National characteristics, Irish
| Advertising -- Social aspects -- Ireland | Civilization, Modern -- Irish influences | Advertising -- Terminology | Culture and globalizationDDC classification: 659.109417 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 659.109417 OBO (Browse shelf(Opens below)) | 1 | Available | 0076717 |
Includes bibliographical references (p. [185]-208) and index.
The Irish advertising industry and internationalisation -- Advertising, Irishness and the nation brand -- The dodgy territory of Irishness -- Knowing what it means to be Irish -- The Smithwick's locals campaign.
Advertisements are often viewed as indices of cultural change and transformation, just as the advertising industry is often viewed as fast-paced and flexible. This book highlights the evolution of 'Irishness' in advertising, outlining how it reflects the changing society.