ATU Sligo /ATU St Angela's

go

Amazon cover image
Image from Amazon.com

Contemporary issues in marketing and consumer behaviour /

By: Parsons, Elizabeth, 1909-.
Contributor(s): Maclaran, Pauline.
Publisher: Oxford : Butterworth-Heinemann, 2011Description: xi, 219 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750687393 (pbk.); 9780750687393:; 0750687398 (pbk.).Subject(s): Marketing | Consumer behaviorDDC classification: 658.802
Contents:
Introduction: marketing in the contemporary organizations -- A history of marketing thought -- Postmodern marketing and beyond -- Arts marketing -- Building brand cultures -- Consumer collectives -- Gender debates in marketing -- Sustainable marketing and the green consumer -- Social marketing and consumer citizenship -- New technologies of marketing research -- The gobal consumer.
Summary: Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.802 PAR (Browse shelf(Opens below)) 1 Available 0078753
Total holds: 0

Includes bibliographical references and index.

Introduction: marketing in the contemporary organizations -- A history of marketing thought -- Postmodern marketing and beyond -- Arts marketing -- Building brand cultures -- Consumer collectives -- Gender debates in marketing -- Sustainable marketing and the green consumer -- Social marketing and consumer citizenship -- New technologies of marketing research -- The gobal consumer.

Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.

Share