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Brand portfolio strategy : the interactive effect of perceived fit, brand portfolio strategy, and differentiation on brand extension evaluations /
By: Petkosko, Kristijan.
Contributor(s): Rego, Lopo Leotte do.
Publisher: Saarbruecken, Germany : VDM Verlag Dr. Mueller Aktiengesellschaft, 2008Description: iii, 38 p., XIX ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783639074574; 9783639074574:.Subject(s): Brand name products
| Product management -- Case studies | Marketing | Branding (Marketing) -- Case studies | Strategic planning -- Case studiesDDC classification: 658.827
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.827 PET (Browse shelf(Opens below)) | 1 | Available | 0068951 |
Total holds: 0
Includes bibliographical references and appendices.