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Designing and managing a research project : a business student's guide /

By: Polonsky, Michael J.
Contributor(s): Waller, David S.
Publisher: Los Angeles : SAGE, 2015Edition: Third edition.Description: xv, 330 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781452276564; 9781452276564:; 1452276560.Subject(s): Business -- Research -- MethodologyDDC classification: 658.404
Contents:
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data collection and issues in analysis -- Quantitative data analysis -- Identifying the implications and establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
Summary: This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.404 POL (Browse shelf(Opens below)) 1 Available 0064463
Total holds: 0

Includes bibliographical references and index.

Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data collection and issues in analysis -- Quantitative data analysis -- Identifying the implications and establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.

This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.

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