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Understanding consumer decision making: the means end approach to marketing and advertising strtaegy.
Contributor(s): Olson, Jerry C | Reynolds, Thomas J.
Publisher: Hove : Lawrence Erlbaum Associates, 2001Description: xvii;447p;23cm.ISBN: 080581731X.Subject(s): Business | Marketing - management | Consumer behaviourDDC classification: 658.8342| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Standard Loan
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ATU St Angela's McKeown Library Main Lending Collection | 658.8342 UND (Browse shelf(Opens below)) | Available | T24333 |
Total holds: 0
bibliographical references and index.