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Focus groups : theory and practice /

By: Stewart, David W.
Contributor(s): Shamdasani, Prem N | Rook, Dennis W.
Series: Applied social research methods series ; v. 20.Publisher: Thousand Oaks : SAGE Publications, c2007Edition: 2nd ed.Description: xii, 188 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0761925821 (cloth : alk. paper); 9780761925828:; 9780761925828 (cloth : alk. paper); 076192583X (pbk. : alk. paper); 9780761925835 (pbk. : alk. paper).Subject(s): Focused group interviewing | Social sciences -- Research -- Methodology | Social groupsDDC classification: 300.723
Contents:
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
Summary: Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
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Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 300.723 STE (Browse shelf(Opens below)) 1 Available 0067742
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 300.723 STE (Browse shelf(Opens below)) 2 Available 0067743
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 300.723 STE (Browse shelf(Opens below)) 3 Available 0051929
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Includes bibliographical references (p. 167-176) and index.

Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.

Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.

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