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Critical marketing : defining the field /

Contributor(s): Saren, Michael.
Publisher: Amsterdam ; London : Butterworth-Heinemann, c2007Description: xxiii, 252 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780750680660 (pbk.); 9780750680660:; 0750680660 (pbk.).Subject(s): Marketing -- Philosophy | Marketing -- Moral and ethical aspects | Marketing -- Study and teaching (Higher)DDC classification: 658.8001
Contents:
Critical research in marketing : an armchair report / Linda M. Scott -- Critical marketing : insights for informed research and teaching / Jonathan E. Schroeder -- Rethinking critical marketing / Alan Bradshaw and A. Fuat Firat -- Concerning marketing critterati : beyond nuance, estrangement and elitism / Douglas Brownie and Paul Hewer -- Local accounts : authoring the critical marketing thesis / Shona Bettany -- Beyond marketing panaceas : in praise of societing / Olivier Badot, Ampelio Bucci and Bernard Cova -- Customer-driven or driving the customer? Exploitation versus exploration / Gilles Marion -- Advertising literacy revisited : fat children and other things / Brian M. Young -- 'Which half?' Accounting for ideology in advertising / Liz McFall -- Can consumers escape the market? / Eric J. Arnould -- The critical role of social marketing / Ross Gordon ... [et al.] -- Making sense of consumer disadvantage / Kathy Hamilton -- Sustainable marketing : marketing re-thought, re-mixed and re-tooled / Ken Peattie -- Journeying beyond marketing's collective consciousness / Ingrid Kajzer Mitchell -- Relevance of critique : can and should critical marketing influence practice and policy? / Robin Wensley.
Summary: In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.8001 SAR (Browse shelf(Opens below)) 1 Available 0090795
Total holds: 0

Includes bibliographical references and index.

Critical research in marketing : an armchair report / Linda M. Scott -- Critical marketing : insights for informed research and teaching / Jonathan E. Schroeder -- Rethinking critical marketing / Alan Bradshaw and A. Fuat Firat -- Concerning marketing critterati : beyond nuance, estrangement and elitism / Douglas Brownie and Paul Hewer -- Local accounts : authoring the critical marketing thesis / Shona Bettany -- Beyond marketing panaceas : in praise of societing / Olivier Badot, Ampelio Bucci and Bernard Cova -- Customer-driven or driving the customer? Exploitation versus exploration / Gilles Marion -- Advertising literacy revisited : fat children and other things / Brian M. Young -- 'Which half?' Accounting for ideology in advertising / Liz McFall -- Can consumers escape the market? / Eric J. Arnould -- The critical role of social marketing / Ross Gordon ... [et al.] -- Making sense of consumer disadvantage / Kathy Hamilton -- Sustainable marketing : marketing re-thought, re-mixed and re-tooled / Ken Peattie -- Journeying beyond marketing's collective consciousness / Ingrid Kajzer Mitchell -- Relevance of critique : can and should critical marketing influence practice and policy? / Robin Wensley.

In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

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