Return on influence : [electronic book] : the revolutionary power of Klout, social scoring, and influence marketing /
By: Schaefer, Mark.
Publisher: New York : McGraw-Hill, 2012Description: 1 online resource (1 volume) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780071791106.Subject(s): Online social networks | Social media -- Marketing | Social influenceDDC classification: 658.872 Online resources: Access ebook hereItem type | Current library | Call number | Status | Notes | Date due | Barcode | Item holds |
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Ebook | ATU Sligo Yeats Library eBook | 658.872 SCH (Browse shelf(Opens below)) | Available Online | Three user |
Includes bibliographical references and index.
The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view.