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Return on influence : [electronic book] : the revolutionary power of Klout, social scoring, and influence marketing /

By: Schaefer, Mark.
Publisher: New York : McGraw-Hill, 2012Description: 1 online resource (1 volume) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9780071791106.Subject(s): Online social networks | Social media -- Marketing | Social influenceDDC classification: 658.872 Online resources: Access ebook here
Contents:
The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view.
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Holdings
Item type Current library Call number Status Notes Date due Barcode Item holds
Ebook Ebook ATU Sligo Yeats Library eBook 658.872 SCH (Browse shelf(Opens below)) Available Online Three user
Total holds: 0

Includes bibliographical references and index.

The rise of the citizen influencer -- Igniting epidemics -- The new rules of online influence -- Social proof and reciprocity -- Content : the seventh weapon -- Personal influence : the marketer's holy grail -- Klout and the evolution of influence marketing -- Controversy and turmoil -- The business benefits of social influence -- How to increase your Klout score -- The future of social scoring -- Social influence : a personal view.

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