Born to buy /
By: Schor, Juliet.
Publisher: New York : Scribner, 2005Description: xii, 292 p. : ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0684870568 (pbk.); 9780684870564:; 9780684870564 (pbk.).Subject(s): Child consumers -- United States | Young consumers -- United States | Advertising and children -- United States | Materialism -- Social aspects -- United States | Child development -- United States | Children -- United States -- Social conditions | Child welfare -- United StatesDDC classification: 381.3083Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 381.3083 SCH (Browse shelf(Opens below)) | 1 | Available | 0076506 | ||
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ATU Sligo Yeats Library Main Lending Collection | 381.3083 SCH (Browse shelf(Opens below)) | 1 | Available | 0076512 |
Includes bibliographical references (p. 257-269), appendices and index.
Introduction -- The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys -- Afterword -- Appendix A : Data appendix -- Appendix B : Organizations -- Appendix C : Commercial Alert's Parents' Bill of Rights.
Juliet Schor exposes the ways big business targets younger and younger children as consumers.