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How brands grow : what marketers don't know /

By: Sharp, Byron.
Publisher: South Melbourne, Vic. : Oxford University Press, 2010Description: xvii, 228 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780195573565 (pbk); 9780195573565:; 0195573560 (pbk).Subject(s): Marketing -- Management | Branding (Marketing) | Brand name products -- ManagementDDC classification: 658.827
Contents:
Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word.
Summary: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.827 SHA (Browse shelf(Opens below)) 1 Lost Checked out 20/08/2019 0079339
Total holds: 0

Includes bibliographical references.

Evidence-based marketing -- How brands grow -- How to grow your consumer base -- Which customers matter most? -- Our buyers are different -- Who do you really compete with? -- Passionate consumer committment -- Differentiation versus distinctiveness -- How advertising really works -- What price promotions really do -- Why loyalty programs don't work -- Mental and physical availability -- A final word.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.

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