Opinion polls and the media : reflecting and shaping public opinion /
Contributor(s): Holtz-Bacha, Christina | Strömbäck, Jesper.
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2012Description: xv, 291 p. : ill. ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780230278899; 9780230278899 :; 0230278892.Subject(s): Public opinion polls | Mass media and public opinion![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 302.23 HOL (Browse shelf(Opens below)) | 1 | Available | 0077231 |
Includes bibliographical references and index.
Machine generated contents note: -- The Media and Their Use of Opinion Polls: Reflecting and Shaping Public Opinion / J. Strömbäck -- PART I: THEORETICAL AND METHODOLOGICAL APPROACHES -- Public Opinion and Opinion Polling: Contradictions and Controversies / S. Splichal -- Regulation of Opinion Polls: A Comparative Perspective / T. Petersen -- Methodological Trends and Controversies in the Media's Use of Opinion Polls / M. Traugott -- PART II: THE MEDIA'S PUBLICATION OF OPINION POLLS -- Opinion Polls and the Media in Germany: A Productive but Critical Relationship / C. Holtz-Bacha -- Opinion Polls and the Media in the United States / K. Francovic -- Opinion Polls and the Media in Brazil / F. Biroli, L.F. Miguel & F. Ferreira Mota -- Opinion Polls and the Media in Australia / S. Mills & R. Tiffen -- Opinion Polls and the Media in South Africa / R. Mattes -- The Good, the Bad, and the Ugly: Public Opinion Polling in Taiwan / L. Willnat, Ven-hwei Lo & A. Aw -- PART III: EFFECTS AND CONSEQUENCES OF PUBLISHED OPINION POLLS -- Attitudinal and Behavioral Consequences of Published Opinion Polls / P. Moy & E.M. Rinke -- Published Opinion Polls, Strategic Party Behavior and News Management / J. Strömbäck -- Polls, Media and the Political System / C. Holtz-Bacha -- Index.
This title provides the an analysis on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it analyzes theoretical and methodological approaches to the media and their use of opinion polls.