Market research in practice : an introduction to gaining greater market insight /
By: Hague, Paul N.
Contributor(s): Harrison, Matthew | Cupman, Julia | Truman, Oliver.
Publisher: London : Kogan Page, 2016Edition: Third edition.Description: xviii, 382 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749475857; 9780749475857:; 0749475854.Subject(s): Marketing research![](/opac-tmpl/bootstrap/images/filefind.png)
![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
ATU Sligo Yeats Library Main Lending Collection | 658.83 HAG (Browse shelf(Opens below)) | 1 | Available | 0064394 |
Includes bibliographical references (pages [360]-377) and index.
Preface -- Part one : planning a market research study -- Part two : qualitative research -- Part three : quantitative research -- Part four : using market research -- Part five : the market research industry -- Bibliography -- Index.
This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.