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Social media marketing /

By: Tuten, Tracy L.
Contributor(s): Solomon, Michael R.
Series: Publisher: Harlow, Essex, England : Pearson, 2014Edition: 1st edition, Pearson new international edition.Description: ii, 247 pages : illustrations, charts, graphs (mostly coloured) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 1292023538; 9781292023533:; 9781292023533.Subject(s): Internet advertising | Internet marketing | Online social networks | Social mediaDDC classification: 658.872
Contents:
The horizontal revolution -- Strategic planning with social media -- Social consumers -- Digital communities -- Social communities -- Soxial publishing -- Soxial entertainment -- Soxial commerce -- Social media for consumer insight -- Social media metrics -- Case : Saab -- Case : New Belgium Brewing's Mighty Arrow Pale Ale -- Build a social media marketing plan.
Summary: Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Standard Loan Standard Loan ATU Sligo Yeats Library Main Lending Collection 658.872 TUT (Browse shelf(Opens below)) 1 Available 0064580
Total holds: 0

Includes bibliographic references and index.

The horizontal revolution -- Strategic planning with social media -- Social consumers -- Digital communities -- Social communities -- Soxial publishing -- Soxial entertainment -- Soxial commerce -- Social media for consumer insight -- Social media metrics -- Case : Saab -- Case : New Belgium Brewing's Mighty Arrow Pale Ale -- Build a social media marketing plan.

Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

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