Social media marketing /
By: Tuten, Tracy L.
Contributor(s): Solomon, Michael R
.
Series: Publisher: Harlow, Essex, England : Pearson, 2014Edition: 1st edition, Pearson new international edition.Description: ii, 247 pages : illustrations, charts, graphs (mostly coloured) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 1292023538; 9781292023533:; 9781292023533.Subject(s): Internet advertising | Internet marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.872 TUT (Browse shelf(Opens below)) | 1 | Available | 0064580 |
Includes bibliographic references and index.
The horizontal revolution -- Strategic planning with social media -- Social consumers -- Digital communities -- Social communities -- Soxial publishing -- Soxial entertainment -- Soxial commerce -- Social media for consumer insight -- Social media metrics -- Case : Saab -- Case : New Belgium Brewing's Mighty Arrow Pale Ale -- Build a social media marketing plan.
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.