Advertising ethics /
By: Spence, Edward.
Contributor(s): Van Heekeren, Brett.
Series: Basic ethics in action.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Description: xiii, 140 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130941212; 9780130941213.Subject(s): Business ethics
| Advertising -- Moral and ethical aspectsDDC classification: 174.9659 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 174.9659 SPE (Browse shelf(Opens below)) | 1 | Available | 0091587 | ||
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Standard Loan
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ATU Sligo Yeats Library Main Lending Collection | 174.9659 SPE (Browse shelf(Opens below)) | 1 | Available | 0077696 |
Includes index.
Ethical reasoning and ethical principles -- Regulating the advertising environment : the role of the codes of ethics -- Advertising and the community -- Truth in advertising -- Stereotyping : the commodification of identity -- Endorsements and testimonials : it is all about credibility! -- Target advertising and the ethics of time and space -- The digital explosion -- Ethical advertising.