Branding simplified : plans to payoffs /
By: Verma, Harsh V.
Series: Response books.Publisher: Delhi, India ; London : SAGE, 2010Description: xiii, 247 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9788132102342 (pbk.); 9788132102342:; 8132102347 (pbk.).Subject(s): Branding (Marketing)![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.827 VER (Browse shelf(Opens below)) | 1 | Available | 0060290 |
Total holds: 0
Includes references.
The aspects of marketing surrounding a brand, like advertising, sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.