Designing and managing a research project : a business student's guide /
By: Polonsky, Michael J.
Contributor(s): Waller, David S.
Publisher: Los Angeles : SAGE, 2015Edition: Third edition.Description: xv, 330 pages : illustrations ; 25 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781452276564; 9781452276564:; 1452276560.Subject(s): Business -- Research -- MethodologyDDC classification: 658.404Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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ATU Sligo Yeats Library Main Lending Collection | 658.404 POL (Browse shelf(Opens below)) | 1 | Available | 0064463 |
Includes bibliographical references and index.
Introduction -- Choosing a topic -- The role of the supervisor -- Group dynamics and the role of conflict -- Ethical considerations -- Planning the research project -- Literature review -- Data gathering -- Qualitative data collection and issues in analysis -- Quantitative data analysis -- Identifying the implications and establishing recommendations -- Presenting the results -- Writing the report -- Oral presentations -- Concluding remarks.
This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.