Image from Amazon.com
Best practice in market research /
Contributor(s): Mouncey, Peter | Wimmer, Frank.
Publisher: Hoboken, NJ : Wiley, c2007Description: xxxv, 678 p. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780470065273 (cloth : alk. paper); 9780470065273:; 0470065273 (cloth : alk. paper).Subject(s): Marketing research
DDC classification: 658.83 Summary: Market research is a systematic, objective collection and analysis of data about a particular target market, competition and/or environment. The purpose of any market research project is to achieve an increased understanding of the subject matter. This book looks at the best practice in market research.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Withdrawn | 658.83 MOU (Browse shelf(Opens below)) | 1 | Available | 0068225 |
Total holds: 0
Includes bibliographical references and index.
Market research is a systematic, objective collection and analysis of data about a particular target market, competition and/or environment. The purpose of any market research project is to achieve an increased understanding of the subject matter. This book looks at the best practice in market research.