Inside marketing : practices, ideologies, devices /
Contributor(s): Zwick, Detlev | Cayla, Julien.
Publisher: Oxford : Oxford University Press, 2012Description: xi, 357 p. : ill. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199655830 (pbk.); 9780199655830:; 0199655839 (pbk.); 9780199576746 (hbk.); 0199576742 (hbk.).Subject(s): Marketing
| Marketing -- ManagementDDC classification: 658.8 Summary: This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 ZWI (Browse shelf(Opens below)) | 1 | Lost Checked out | 20/08/2019 | 0079357 |
Originally published: 2011.
Includes bibliographical references and index.
Studying marketing differently -- Marketing as performance: tool and devices -- The political economy of marketing practice -- the diffusion of marketing ideology and its effects.
This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.