Image from Amazon.com
Emerging innovative marketing strategies in the tourism industry /
By: Ray, Nilanjan.
Series: Advances in Hospitality, Tourism, and the Services Industry (AHTSI) series.Publisher: Hershey, Pa. : Business Science Reference, 2015Description: xxii, 425 pages : illustrations ; 29 cm.Content type: text | text | still image Media type: unmediated | unmediated Carrier type: volume | volumeISBN: 9781466686991; 9781466686991; 1466686995.Subject(s): Tourism -- Marketing
DDC classification: 338.47910688 Summary: "This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 338.47910688 RAY (Browse shelf(Opens below)) | 1 | Available | 0064356 |
Total holds: 0
Includes bibliographical references (pages 369-414) and index.
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--