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Marketing /
By: Hill, Elizabeth
.
Contributor(s): O'Sullivan, Terry.
Series: Longman modular texts in business and economics.Publisher: London : Longman, 1999Edition: 2nd ed.Description: x, 428 p. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0582369371; 9780582369375 :.Subject(s): MarketingDDC classification: 658.8 Summary: This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.8 HIL (Browse shelf(Opens below)) | 2 | Available | M025568 |
Total holds: 0
Includes bibliographical references.
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.