ATU Sligo /ATU St Angela's

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Decoding the irrational consumer : how to commission, run and generate insights from neuromarketing research / by Series: Marketing science
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.834 BRI.

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Practical text analytics : interpreting text and unstructured data for business intelligence / by Series: Marketing science
Publication details: London ; Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.472 STR.

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Marketing analytics : a practical guide to real marketing science / by Series: Marketing science series
Publication details: London : Philadelphia : Kogan Page, 2015
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.83 GRI.

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