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Strategic marketing /
By: Cravens, David W
.
Series: The Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 6th ed.Description: xvi, 752 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0070275432; 9780070275430.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Standard Loan
|
ATU Sligo Yeats Library Main Lending Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | M024028 |
Total holds: 0
Includes bibliographical references and index.