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Services marketing : text, cases, and readings / by Series: The Prentice Hall series in marketing
Edition: 2nd ed.
Publication details: Prentice-Hall, 1991
Availability: Items available for loan: ATU Sligo Yeats Library (2)Location, call number: Main Lending Collection 658.8 LOV, ...

Marketing management : analysis, planning, and control / by Series: Prentice-Hall series in marketing
Edition: 5th ed.
Publication details: London : Prentice-Hall, c1984
Availability: Items available for loan: ATU Sligo Yeats Library (1)Location, call number: Main Lending Collection 658.8 KOT.

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