000 00912cam a2200325 a 4500
001 18350027
003 OCoLC
005 20210921172546.0
008 880726s1989 njua b 001 0 eng
010 _a88025240
020 _a013214784X
020 _a9780132147842 :
_cNo price
040 _aDLC
_cDLC
_dWaOLN
049 _aLQIA
082 0 _a658.84
100 1 _aRoberts, Mary Lou.
_917005
245 1 0 _aDirect marketing management /
260 _aEnglewood Cliffs, NJ :
_bPrentice Hall,
_cc1989.
300 _axxii, 501 p. :
_bill. ;
_c25 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aDirect marketing.
_91999
700 1 _aBerger, Paul D.,
_d1943-
_919795
902 _a160729
907 _a.b10188721
_bsmwit
_c-
942 _n0
998 _b1
_c990101
_dm
_ea
_g0
999 _c18403
_d18403