| 000 | 01367aam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 43287985 | ||
| 003 | OCoLC | ||
| 005 | 20210921172621.0 | ||
| 008 | 930729s1993 enka b 001 0 eng | ||
| 010 | _a93184138 | ||
| 020 | _a0750607890 | ||
| 020 |
_a9780750607896: _c£16.95 |
||
| 040 |
_aDLC _cDLC _dVRA _dUKM _dWaOLN |
||
| 049 | _aLQIA | ||
| 082 | 0 |
_a658.8 _bMUD |
|
| 100 | 1 |
_aMudie, Peter. _922090 |
|
| 245 | 1 | 4 | _aThe management and marketing of services / |
| 260 |
_aOxford ; _aBoston : _bButterworth Heinemann, _c1993. |
||
| 300 |
_axi, 269 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 0 | _aB H contemporary business series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text covers service-oriented areas such as service design, productivity and characteristics. Also, more general topics are explored, which focus on the implications for services. These include managing demand and supply, internal marketing and external communications. | |
| 650 | 0 |
_aService industries _xManagement. _96145 |
|
| 650 | 0 |
_aService industries _xMarketing. _97640 |
|
| 653 | 0 |
_aBusiness _aMarketing |
|
| 700 | 1 |
_aCottam, Angela. _922091 |
|
| 902 | _a160729 | ||
| 907 |
_a.b10200538 _bsmmai _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c990101 _dm _ea _g4 |
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| 999 |
_c19574 _d19574 |
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