| 000 | 01262pam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 31867311 | ||
| 003 | OCoLC | ||
| 005 | 20210921172802.0 | ||
| 008 | 941228s1995 nyua b 001 0 eng | ||
| 020 | _a0131844822 | ||
| 020 |
_a9780131844827: _c£21.95 |
||
| 040 |
_aDLC _cDLC _dC#P _dUKM _dWaOLN |
||
| 049 | _aLQIA | ||
| 082 | 0 |
_a658.802 _bFLE |
|
| 100 | 1 |
_aFletcher, Keith, _d1948- _922669 |
|
| 245 | 1 | 0 | _aMarketing management and information technology / |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bPrentice-Hall, _c1995. |
||
| 300 |
_axviii, 404 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis work explains marketing concepts and techniques and examines the current and potential impact of IT on marketing management. This edition reflects technological changes and covers database marketing. Case histories highlight the benefits and pitfalls of the use of IT in marketing. | |
| 650 | 0 |
_aMarketing _xManagement _xData processing. _94285 |
|
| 650 | 0 |
_aInformation technology. _97562 |
|
| 902 | _a170519 | ||
| 907 |
_a.b10218373 _bsmmai _c- |
||
| 942 | _n0 | ||
| 998 |
_b1 _c990101 _dm _ea _g0 |
||
| 999 |
_c21320 _d21320 |
||