| 000 | 01493cam a22004218a 4500 | ||
|---|---|---|---|
| 001 | 31412211 | ||
| 003 | OCoLC | ||
| 005 | 20210921172805.0 | ||
| 008 | 941019s1995 enk b 001 0 eng | ||
| 010 | _a94023746 | ||
| 020 | _a0631191267 (pbk.) | ||
| 020 |
_a9780631191261: _c£14.99 |
||
| 040 |
_aDLC _cDLC _dEYE _dOCL _dWaOLN |
||
| 049 | _aLQIA | ||
| 082 | 0 | _a658.802 | |
| 100 | 1 |
_aAnderson, Alan H., _d1950- _921579 |
|
| 245 | 1 | 0 |
_aEffective marketing communications : _ba skills and activity-based approach / |
| 260 |
_aOxford, UK ; _aCambridge, Mass. : _bBlackwell Business, _c1995. |
||
| 263 | _a9503 | ||
| 300 |
_axxx, 249 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 1 | _aEffective management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aIncluding a wide range of cases and practical exercises, this book develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills. | |
| 650 | 0 |
_aCommunication in marketing. _91557 |
|
| 650 | 0 |
_aPublic relations. _95707 |
|
| 650 | 0 |
_aCustomer relations. _91839 |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aBusiness communication. | |
| 700 | 1 |
_aKleiner, David. _922603 |
|
| 830 | 0 |
_aEffective management (Oxford, England) _922210 |
|
| 902 | _a130527 | ||
| 907 |
_a.b1021981x _bsmmai _c- |
||
| 942 | _n0 | ||
| 998 |
_b1 _c990101 _dm _ea _g0 |
||
| 999 |
_c21462 _d21462 |
||