| 000 | 01257nam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 39033859 | ||
| 003 | OCoLC | ||
| 005 | 20210921173042.0 | ||
| 008 | 980429s1998 enka b 001 0 eng d | ||
| 020 | _a0273623478 | ||
| 020 |
_a9780273623472: _c£24.99 |
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| 040 |
_aIXA _cIXA _dWaOLN |
||
| 049 | _aLQIA | ||
| 082 | 0 | _a351.0688 | |
| 100 | 1 | _aChapman, David. | |
| 245 | 1 | 0 | _aNew public sector marketing / |
| 246 | 3 | 0 | _aPublic sector marketing |
| 260 |
_aLondon ; _aWashington, DC : _bFinancial Times Pitman Pub., _c1998. |
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| 300 |
_ax, 390 p. : _bill. ; _c25 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | 8 | _aThis comprehensive textbook provides a conceptual framework with which to define and understand the specific character and implications of marketing in the public sector. The book uses case-studies and learning aids to help comprehension. | |
| 590 | _aIncludes index On cover: Chartered Institute of Marketing | ||
| 650 | 0 |
_aGovernment marketing. _97448 |
|
| 700 | 1 |
_aCowdell, Theo. _924397 |
|
| 902 | _a170519 | ||
| 907 |
_a.b10259235 _bmulti _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c990101 _dm _ea _g0 |
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| 999 |
_c25288 _d25288 |
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