| 000 | 01755cam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | ocn965120447 | ||
| 003 | OCoLC | ||
| 005 | 20210921181021.0 | ||
| 008 | 161121s2017 enk b 001 0 eng | ||
| 010 | _a2016041418 | ||
| 020 | _a9781138191686 (hardback : alk. paper) | ||
| 020 | _a9781138191686 | ||
| 020 | _a113819168X (hardback : alk. paper) | ||
| 020 | _a9781138191709 (pbk. : alk. paper) | ||
| 020 | _a1138191701 (pbk. : alk. paper) | ||
| 029 | 1 |
_aAU@ _b000059037470 |
|
| 035 | _a(OCoLC)965120447 | ||
| 040 |
_aDLC _beng _erda _cDLC _dOCLCF _dOCLCO |
||
| 042 | _apcc | ||
| 082 | 0 | 0 | _a658.872 CHA |
| 100 | 1 |
_aChaffey, Dave, _d1963- _923967 |
|
| 240 | _aeMarketing excellence | ||
| 245 | 1 | 0 |
_aDigital marketing excellence : _bplanning, optimizing and integrating online marketing / |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2017. |
|
| 300 |
_axxvii, 660 pages : _bill. ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPreface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and CRM -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_944576 _aSmith, P. R. _d1957- _eauthor _q(Paul Russell), |
|
| 942 |
_2ddc _cSG_1 |
||
| 948 | _hNO HOLDINGS IN LQI - 20 OTHER HOLDINGS | ||
| 999 |
_c266196 _d266196 |
||