000			03095cam a2200481Mc 4500
001			ocn979259865
003			OCoLC
005			20210921181034.0
006			a|||||r|||| 001|0
007			ta
008			170320s2017 nyuad 001|0 eng d
010			_a2017007654
020			_a9781292103129
020			_a9781292103129: _c£55.99
020			_a1292103124
029	0		_aDKDLA _b820010-katalog:6297671
029	1		_aDKDLA _b820120-katalog:000774816
035			_a(OCoLC)979259865
040			_aDKDLA _bdan _cDKDLA _dOCLCO _dOCLCF
082			_a658.83 _bMAL
100	1		_921537 _aMalhotra, Naresh K.
245	1	0	_aMarketing research : _ban applied approach /
250			_a5th edition.
264		1	_aNew York : _bPearson, _c2017.
300			_axvii, 957 pages : _bcoloured illustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _bn _2rdamedia
337			_aunmediated _2rdamedia
338			_avolume _bnc _2rdacarrier
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and indexes.
505	0		_aPreface -- Publisher's acknowledgements -- About the authors -- Introduction to marketing research -- Defining the marketing research problem and developing a research approach -- Research design -- Secondary data collection and analysis -- Internal secondary data and analytics -- Qualitative research: its nature and approaches -- Qualitative research: focus group discussions -- Qualitative research: in-depth interviewing and projective techniques -- Qualitative research: data analysis -- Survey and quantitative observation techniques -- Causal research design : experimentation -- Measurement and scaling : fundamentals, comparative and non-comparative scaling -- Questionnaire design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Survey fieldwork -- Social media research -- Mobile research -- Data integrity -- Frequency distribution, cross-tabulation and hypothesis testing -- Analysis of variance and covariance -- Correlation and regression -- Discriminant and logit analysis -- Factor analysis -- Cluster analysis -- Multidimensional scaling and conjoint analysis -- Structural equation modelling and path analysis -- Communicating research findings -- Business-to-business (b2b) marketing research -- Research ethics -- Glossary -- Subject index -- Name index -- Company index.
520	8		_aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
650		0	_aMarketing research.
650		0	_aMarketing _94282
650		0	_aMarketing research _xMethodology.
700	1		_aNunan, Daniel, _eauthor
700	1		_aBirks, David F., _eauthor
942			_2ddc _cSG_1 _n0
948			_hNO HOLDINGS IN LQI - 2 OTHER HOLDINGS
999			_c266458 _d266458