| 000 | 03615cam a22004818i 4500 | ||
|---|---|---|---|
| 001 | ocn980364139 | ||
| 003 | OCoLC | ||
| 005 | 20210921181035.0 | ||
| 006 | a|||||r|||| 001|0 | ||
| 007 | ta | ||
| 008 | 170308s2017 onc | b 001|0 eng | ||
| 015 |
_a20179016571 _2can |
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| 020 |
_a9781771884709 _q(hardcover) |
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| 020 | _a9781771884709 | ||
| 020 |
_a1771884703 _q(hardcover) |
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| 029 | 0 |
_aNLC _b20179016571 |
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| 029 | 1 |
_aCHVBK _b498697908 |
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| 029 | 1 |
_aCHBIS _b010910312 |
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| 035 | _a(OCoLC)980364139 | ||
| 040 |
_aNLC _beng _erda _cNLC _dOCLCO _dOCLCF _dOCLCQ |
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| 082 | 0 | 4 |
_a338.4791 _bRAY _223 |
| 245 | 1 | 0 |
_aTourism marketing : _ba strategic approach / |
| 264 | 1 |
_aOakville, Ontario, Canada : _bApple Academic Press, _c2018. |
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| 300 |
_axv, 330 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aList of contributors -- List of abbreviations -- Preface -- Acknowledgements -- Growth strategies : Grupo Posadas / José G. Vargas-Herández and Pamela Macías Álvarez -- Determinants of tourist visits in Destination development : an empirical analysis of Sikkim / Debashish Batabyal and Sankar Kumar Mukherjee -- Relationship between destination image, tourist satisfaction and edtination loyalty / Fahkraddin Maroofi and Seyed Reza Hassani -- Intention to revisit a tourism destination : an empirical study of Bundelkhand, India / Saurabh Gupta and Onkar Nath Mishra -- The role of service marketing in India with reference to the tourism industry / Sunita Jatav and Alok Mittal -- Coordination of tourism supply chain management / Amol Subhash Dhaigude, Archit Vinod Tapar, Santosh Kumar Tiwari, and Mohammad Shameem Jawed -- Synergy7 of the tourism industry with the banking sector in India : an overview / Ruchi Sen and Saurabh Sen -- Potential of geospatial mashups for tourism marketing / Somnath Chadhuri -- Companies' perspective on trust building factors : a case of online tourism companies in India / Nidhi Phutela and Hirak Dasgupta -- Role of the marketing mix (7Ps) on the development of rural tourism : evidence from Kamarpukur, West Bengal, India / Nilanjan Ray -- Tourism marketing in Nagaland : an analytical approach / Thangasamy Esakki -- Promotion of ecotourism in the state with special reference to national park and wildlife sanctuaries of Sikkim / Dilip Kumar Das and Pinkila Bhuta -- Examination of tourism factors affecting tourists' satisfaction : evidence from Thimphu, Bhutan / Raj Kumar, Dilip Kumar Das and Nilanjan Ray -- Developing promotional strategy of ecotourism in Himalayan State : Sikkim, India / Soumendra Nath Biswas -- Role of social media marketing in the tourism industry / Devesh Ranjan Tripathi -- Development of tourism in Myanmar / Sonnath Chaudhuri and Panacea Yamin -- Product diversification in the restuarant industry as a competetive advantage / José G. Vargas-Hernández and L. E. Juan Luis Martinez Padilla. | ||
| 530 | _aIssued also in electronic format. | ||
| 650 | 0 |
_aTourism _xMarketing. |
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| 650 | 7 |
_aTourism _xMarketing. _2fast _0(OCoLC)fst01153181 |
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| 700 | 1 |
_aRay, Nilanjan, _d1984- _eeditor. |
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| 700 | 1 |
_aKumar, Raj _944622 |
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| 700 | 1 |
_aDas, Dilip Kumar, _d1974- _eeditor. |
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| 776 | 1 |
_tTourism marketing. _w(CaOONL)2017901658X |
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| 942 |
_2ddc _cSG_1 _n0 |
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| 948 | _hNO HOLDINGS IN LQI - 2 OTHER HOLDINGS | ||
| 999 |
_c266487 _d266487 |
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