| 000 | 01004nam a2200265 a 4500 | ||
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| 999 |
_c267004 _d267004 |
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| 003 | OSt | ||
| 005 | 20181113152147.0 | ||
| 008 | s2014 | ||
| 040 |
_aIE-SlIT _c0000 |
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| 100 | 1 |
_944754 _aMcDermott, Orla |
|
| 245 | 1 | 0 | _aIn the acquisition of niche ethical brands by established corporate brands, what is the impact, if any, on consumer perceptions of the newly acquired brand and ethical consumerism? / |
| 260 | _c2014 | ||
| 300 | _a p. | ||
| 490 | _aM. Sc. in Marketing, 2014 | ||
| 490 | _aMaster of Science in Marketing, 2014 | ||
| 502 | _aThesis (M. Sc. - taught) -- Institute of Technology, Sligo, Sligo, 2014 | ||
| 650 | 0 |
_aMarketing. _94282 |
|
| 650 | 0 |
_aConsumers _934811 _xAttitudes |
|
| 650 | 0 |
_aBusiness ethics _91118 |
|
| 650 | 0 |
_aConsolidation and merger of corporations _91668 |
|
| 700 | 1 |
_944755 _aHiggins, Ann _esupervisor |
|
| 830 |
_aM. Sc. in Marketing, 2014 _944752 |
||
| 830 |
_aMaster of Science in Marketing, 2014 _944753 |
||
| 942 |
_cSG_3 _2ddc _n |
||