000			02070cam a2200469 i 4500
001			ocn956775308
003			OCoLC
005			20210921181105.0
008			160812s2017 enka b 001 0 eng
010			_a2016037268
020			_a9780749478438 _q(paperback)
020			_a9780749478438: _c£19.99
020			_a0749478438 _q(paperback)
029	1		_aAU@ _b000059562261
029	1		_aGBVCP _b865712123
029	1		_aCHVBK _b483400513
029	1		_aCHBIS _b010896892
035			_a(OCoLC)956775308 _z(OCoLC)949145518 _z(OCoLC)974139503
040			_aDLC _beng _erda _cDLC _dYDXCP _dOCLCF _dOQX _dCLE _dYDX _dOCLCQ _dOCLCO _dOCLCQ _dCHVBK _dOCLCO _dUKWOH _dTOH _dBDX _dDCK _dOCLCA
042			_apcc
082	0	0	_a658.872 RYA
100	1		_aRyan, Damian, _eauthor.
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation /
250			_aFourth edition.
264		1	_aLondon : _bKogan Page, _c2017.
300			_axxxv, 424 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _bn _2rdamedia
337			_aunmediated _2rdamedia
338			_avolume _bnc _2rdacarrier
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aDigital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing.
650		0	_aInternet marketing.
650		0	_aSocial media.
650		0	_aStrategic planning.
650		0	_aMarketing _xManagement.
942			_2ddc _cSG_1
948			_hNO HOLDINGS IN LQI - 148 OTHER HOLDINGS
999			_c267299 _d267299