| 000 | 01979cam a2200445 i 4500 | ||
|---|---|---|---|
| 001 | ocn853618715 | ||
| 003 | OCoLC | ||
| 005 | 20210921181105.0 | ||
| 006 | a|||||r|||| 001|0 | ||
| 007 | ta | ||
| 008 | 130718s2014 njua |r 001|0 eng | ||
| 010 | _a2013028806 | ||
| 020 |
_a9781118582862 _q(pbk.) |
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| 020 |
_a9781118582862: _cNo price |
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| 020 |
_a1118582861 _q(pbk.) |
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| 029 | 1 |
_aAU@ _b000051760348 |
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| 029 | 1 |
_aNZ1 _b15239626 |
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| 035 |
_a(OCoLC)853618715 _z(OCoLC)869803132 |
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| 040 |
_aDLC _beng _erda _cDLC _dYDX _dOCLCO _dYDXCP _dCDX _dOCLCF _dOCLCQ _dI8M _dLVT _dOCLCQ |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 _bAAK |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 | _aStrategic market management / |
| 250 | _a10th edition. | ||
| 264 | 1 |
_aHoboken, New Jersey : _bWiley, _c2014. |
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| 300 |
_aix, 326 pages : _billustrations ; _c23 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | 0 | _aPreface -- Strategic market management : an introduction and overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs. adaptability -- Alternative value propositions -- Building and managing brand equity -- Toward a strong brand relationship -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From silos to synergy-harnessing the organization -- |
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 | _aStrategic planning. | |
| 942 |
_2ddc _cSG_1 _n0 |
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| 948 | _hNO HOLDINGS IN LQI - 73 OTHER HOLDINGS | ||
| 999 |
_c267301 _d267301 |
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