000 | 02184cam a2200349 a 4500 | ||
---|---|---|---|
001 | 32509522 | ||
003 | OCoLC | ||
005 | 20210921173053.0 | ||
008 | 950504s1996 nyuaf b 001 0 eng | ||
010 | _a95019700 | ||
020 | _a0827366205 | ||
020 | _a9780827366206 | ||
040 |
_aDLC _cDLC _dNOR _dWaOLN |
||
049 | _aLQIA | ||
082 | 0 | _a338.4791 | |
100 | 1 |
_aMorrison, Alastair M. _919416 |
|
245 | 1 | 0 | _aHospitality and travel marketing / |
250 | _a2nd ed. | ||
260 |
_aAlbany, N.Y. : _bDelmar Publishers, _cc1996. |
||
300 |
_ax, 567 p., [8] p. of plates : _bill. (some col.) ; _c24 cm. |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 |
_gpt. 1. _tIntroduction to marketing -- _gch. 1. _tMarketing defined -- _gch. 2. _tMarketing hospitality and travel services -- _gch. 3. _tHospitality and travel marketing system -- _gpt. 2. _tPlanning: research and analysis -- _gch. 4. _tCustomer behavior -- _gch. 5. _tAnalyzing marketing opportunities -- _gch. 6. _tMarketing research -- _gpt. 3. _tPlanning: marketing strategy and planning -- _gch. 7. _tMarketing strategy: marketing strategy: market segmentation and trends -- _gch. 8. _tMarketing strategy: strategies, target markets, marketing mix, positioning, and marketing objectives -- _gch. 9. _tMarketing plan and the eight ps -- _gpt. 4. _tImplementing the marketing plan -- _gch. 10. _tProduct development and partnership -- _gch. 11. _tPeople: services and service quality -- _gch. 12. _tPackaging and programming -- _gch. 13. _tDistribution mix and the travel trade -- _gch. 14. _tCommunications and the promotional mix -- _gch. 15. _tAdvertising -- _gch. 16. _tSales promotion and merchandising -- _gch. 17. _tPersonal selling and sales management -- _gch. 18. _tPublic relations and publicity -- _gch. 19. _tPricing -- _gpt. 5. _tControlling and evaluating the plan -- _gch. 20. _tMarketing management, evaluation, and control. |
650 | 0 |
_aHospitality industry _xMarketing. |
|
650 | 0 |
_aTourism _xMarketing. _932844 |
|
902 | _a140729 | ||
907 |
_a.b10275381 _bsmmai _c- |
||
942 |
_n0 _2ddc |
||
998 |
_b1 _c990101 _dm _ea _g0 |
||
999 |
_c26760 _d26760 |