| 000 | 01828cam a2200457Mu 4500 | ||
|---|---|---|---|
| 001 | on1128416330 | ||
| 003 | OCoLC | ||
| 005 | 20230606090457.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 200118s2019 enk |o 000 0 eng d | ||
| 019 | _a1128712274 | ||
| 020 | _a9781292269603 | ||
| 020 |
_a9781292269603: _cNo price |
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| 020 | _a129226960X | ||
| 035 |
_a(OCoLC)1128416330 _z(OCoLC)1128712274 |
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| 040 |
_aEBLCP _beng _epn _cEBLCP _dOCLCQ _dBRF _dOCLCO |
||
| 100 | 1 |
_aKotler, Phil T. _eauthor |
|
| 245 | 1 | 0 |
_aPrinciples of marketing : _h[electronic book] / |
| 250 | _a8th edition | ||
| 260 |
_aHarlow, United Kingdom : _bPearson Education Limited, _c2019. |
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| 300 | _a1 online resource (719 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 338 |
_aonline resource _2rdacarrier |
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| 520 | 8 | _a'Principles of Marketing' helps students understand how to create value, build customer relationships and master key marketing challenges. This 8th edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities. | |
| 650 | 0 | _aMarketing. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 | _aArmstrong, Gary. | |
| 700 | 1 | _aHarris, Lloyd C. | |
| 700 | 1 | _aHe, Hongwei. | |
| 710 | 2 |
_945374 _aProQuest _evendor |
|
| 856 | 4 | 0 |
_3ProQuest Ebook Central _uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=5978379 |
| 942 |
_2ddc _cSG_5 _n0 |
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| 948 | _hNO HOLDINGS IN LQI - 12 OTHER HOLDINGS | ||
| 994 |
_aZ0 _bLQI |
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| 998 | _en | ||
| 999 |
_c269626 _d269626 |
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