000 03227cam a2200517 i 4500
001 on1079794647
003 OCoLC
005 20210921181242.0
006 a|||||r|||| 001|0
007 ta
008 180622s2019 enk |rb 001|0 eng d
010 _a2018949231
015 _aGBB8L2856
_2bnb
016 7 _a019131182
_2Uk
020 _a9780198809876
_q(pbk.)
020 _a9780198809876:
_c£49.99
020 _a0198809875
_q(pbk)
029 1 _aAU@
_b000065174108
029 1 _aNLGGC
_b422458236
029 0 _aUKMGB
_b019131182
035 _a(OCoLC)1079794647
_z(OCoLC)1081317533
_z(OCoLC)1086268027
040 _aUKMGB
_beng
_erda
_cDLC
_dOCLCF
_dYT1
_dP4A
_dEQO
_dSHS
_dU3W
_dYDXIT
_dUKOBU
_dYDX
_dUKMGB
_dNZTOI
_dNLMVD
_dQGQ
_dU@M
_dEQF
_dOCLCQ
_dUKOBU
042 _alccopycat
082 0 0 _a650.072
_bBEL
_223
100 1 _aBell, Emma,
_d1968-
_eauthor.
245 1 0 _aBusiness research methods /
250 _a5th edition.
264 1 _aOxford, United Kingdom :
_bOxford University Press,
_c2019.
300 _axli, 642 pages ;
_c27 cm
336 _atext
_2rdacontent
_btxt
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
_bn
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
_bnc
338 _avolume
_2rdacarrier
500 _aPrevious edition published as by Alan Bryman & Emma Bell.
504 _aIncludes bibliographical references (pages 599-622) and index.
505 0 _aNature and process of business research -- Business research strategies -- Research designs -- Planning a research project and developing research questions -- Getting started: reviewing the literature -- Ethics in business research -- Writing up business research -- Nature of quantitative research -- Sampling in quantitative research -- Structured interviewing -- Self-completion questionnaires -- Asking questions -- Quantitative research using naturally occurring data -- Secondary analysis and official statistics -- Quantitative data analysis -- Using IBM SPSS statistics -- Nature of qualitative research -- Sampling in qualitative research -- Ethnography and participant observation -- Interviewing in qualitative research -- Focus groups -- Language in qualitative research -- Documents as sources of data -- Qualitative data analysis -- Computer-assisted qualitative data analysis : using NVivo -- Breaking down the quantitative/qualitative divide -- Mixed methods research: combining quantitative and qualitative research.
520 8 _aDeveloped specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.
650 0 _aBusiness
_xResearch
_xMethodology.
650 7 _aBusiness and Management.
_2eflch
700 1 _aBryman, Alan,
_eauthor.
700 1 _aHarley, Bill,
_eauthor.
942 _2ddc
_cSG_1
_n0
948 _hNO HOLDINGS IN LQI - 101 OTHER HOLDINGS
999 _c269817
_d269817