| 000 | 02753cam a2200577 i 4500 | ||
|---|---|---|---|
| 001 | on1029773585 | ||
| 003 | OCoLC | ||
| 005 | 20210921181248.0 | ||
| 006 | a|||||r|||| 001 0 | ||
| 007 | ta | ||
| 008 | 180323s2019 enka |rb 001|0 eng | ||
| 010 | _a2018014027 | ||
| 015 |
_aGBC005250 _2bnb |
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| 015 |
_aGBB8I9667 _2bnb |
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| 016 | 7 |
_a019467471 _2Uk |
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| 016 | 7 |
_a019086705 _2Uk |
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| 020 |
_a9781786345721 _qhardcover ; _qalkaline paper |
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| 020 |
_a9781786345721 _c£35.00 |
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| 020 |
_a1786345722 _qhardcover ; _qalkaline paper |
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| 020 |
_a9781786347800 _q(pbk.) |
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| 020 |
_a1786347806 _q(pbk.) |
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| 029 | 1 |
_aCHVBK _b530883546 |
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| 029 | 1 |
_aCHBIS _b011201566 |
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| 029 | 1 |
_aUKMGB _b019467471 |
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| 029 | 1 |
_aUKMGB _b019086705 |
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| 035 |
_a(OCoLC)1029773585 _z(OCoLC)1031042586 _z(OCoLC)1031164059 _z(OCoLC)1031311764 |
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| 040 |
_aDLC _beng _erda _cDLC _dOCLCO _dOCLCQ _dOCLCF _dYDX _dCLE _dEBC _dDGU _dUKMGB |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 _bJUD |
| 100 | 1 |
_aJudge, S. M. _q(Steven M.), _eauthor. |
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| 245 | 1 | 0 |
_aSelling science : _bhow to use business skills to win support for scientific research / |
| 264 | 1 |
_aLondon ; _bWorld Scientific Publishing Europe Ltd., _c2019. |
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| 300 |
_axvi, 98 pages : _billustrations ; _c24 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references (pages 95-96) and index. | ||
| 505 | 0 | _aIntroduction -- Information gathering -- Analysis -- Deciding the actions to take -- Recording the analysis and reporting the outcomes -- How to use this book -- The last word. | |
| 520 | 8 | _aApplying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. | |
| 650 | 0 | _aResearch, Industrial. | |
| 650 | 0 | _aScience and industry. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aLucas, Richard _c(Programme manager), _eauthor. |
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| 942 |
_2ddc _cSG_1 _n0 |
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| 948 | _hNO HOLDINGS IN LQI - 60 OTHER HOLDINGS | ||
| 999 |
_c269969 _d269969 |
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