| 000 | 01885cam a2200445Ii 4500 | ||
|---|---|---|---|
| 001 | on1088353129 | ||
| 003 | OCoLC | ||
| 005 | 20230606090504.0 | ||
| 006 | m |o d| | ||
| 007 | cr ||||||||||| | ||
| 008 | 190803s2020 enk |o 000|0 eng d | ||
| 020 |
_a9781292265919 _q(electronic book) |
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| 020 |
_a9781292265919: _cNo price |
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| 020 |
_a1292265914 _q(electronic book) |
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| 020 | _z1292265639 | ||
| 020 | _z9781292265636 | ||
| 035 |
_a(OCoLC)1088353129 _z(OCoLC)1087122818 _z(OCoLC)1088339623 _z(OCoLC)1154201776 |
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| 037 |
_a5640382 _bProquest Ebook Central |
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| 040 |
_aEBLCP _beng _epn _cEBLCP _dYDX _dOCLCQ _dEBLCP _dOCLCQ _dBWN _dOCLCO _dOCLCF _erda _dUKOBU _dU9X _dLDP |
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| 100 | 1 |
_aMalhotra, Naresh K., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation : _h[electronic book] / |
| 250 | _a7th edition. | ||
| 260 |
_aHarlow, United Kingdom : _bPearson Education, _c2020. |
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| 300 | _a1 online resource (890 pages). | ||
| 336 |
_atext _btxt _2rdacontent |
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| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 338 |
_aonline resource _2rdacarrier |
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| 520 | 8 | _aThis text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
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| 650 | 0 | _aMarketing research. | |
| 655 | 4 | _aElectronic books. | |
| 710 | 2 |
_945374 _aProQuest _evendor. |
|
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=6400965 _zAccess ebook here |
| 942 |
_2ddc _cSG_5 _n0 |
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| 948 | _hNO HOLDINGS IN LQI - 16 OTHER HOLDINGS | ||
| 998 | _en | ||
| 999 |
_c270471 _d270471 |
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