000			02007cam a22004211i 4500
001			on1295144791
003			OCoLC
005			20230118172623.0
006			m d
007			ta
008			211110s2022 cau r 000 0 eng d
015			_aGBC1J4987 _2bnb
016	7		_a020403163 _2Uk
020			_a9781529742190 _q(hbk.)
020			_a9781529742183 _q(pbk.)
029	0		_aUKMGB _b020403163
035			_a(OCoLC)1295144791
037			_a9781529788518 _bIngram Content Group
040			_aUKMGB _beng _erda _eaacr _cUKMGB _dOCLCO _dOCLCF _dOCLCO
082	0	4	_a658.827 _223 _bLEA
100	1		_aLeahy, Rose, _eauthor.
245	1	0	_aExperiential marketing : _bintegrated theory & strategic application /
246	1	1	_aExperiential marketing : _bintegrated theory and strategic application
264		1	_aLos Angeles : _bSAGE, _c2022.
300			_axii, 212 p. : _bill. ; _c27 cm.
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
505			_aChapter 1: The Experiential Marketing Environment<br/>Chapter 2: Origins of Experiential Marketing<br/>Chapter 3: The Experiential Concept<br/>Chapter 4: Experiences and Relationship Marketing<br/>Chapter 5: Brand Management & Experiential Marketing<br/>Chapter 6: Experiential Marketing & Digital Marketing<br/>Chapter 7: Experiential Marketing Implementation Model<br/>Chapter 8: Integrating Experiential Marketing with the Communications Strategy<br/>Chapter 9: Budgeting for Experiential Marketing<br/>Chapter 10: Measuring the Return of Experiential Marketing<br/>Chapter 11: Critical Success Factors for Experiential Marketing<br/>Chapter 12: Experiential Marketing for the 21st Century<br/>
650		0	_aBranding (Marketing)
650		0	_aTarget marketing.
650		0	_aRelationship marketing.
650		0	_aMarketing _94282
700	1		_aFenton, Pio, _eauthor.
700	1		_aBarry, Holly, _eauthor.
942			_2ddc _cSG_1
948			_hNO HOLDINGS IN LQI - 1 OTHER HOLDINGS
999			_c271105 _d271105