000			02911cam a2200421 i 4500
001			on1224211798
003			OCoLC
005			20230606090511.0
006			m o d
007			cr cnu---unuuu
008			200817s2020 enk ob 001 0 eng
015			_aGBC0B8710 _2bnb
016	7		_a019888524 _2Uk
020			_a9781839095986 _q(electronic book)
029	0		_aAU@ _b000068214040
029	1		_aUKMGB _b019888524
035			_a(OCoLC)1224211798 _z(OCoLC)1182867358 _z(OCoLC)1182878821 _z(OCoLC)1182878996 _z(OCoLC)1203948046
037			_a9781839095986 _bEmerald Publishing
040			_aAU@ _beng _erda _eaacr _cAU@ _dOCLCO _dYDX _dUKMGB _dOCLCF _dUKAHL _dEBLCP _dN$T _dSFB _dOCL _dYDXIT _dOCLCQ _dOCLCO _dK6U
082	0	4	_a659.2 _223 _bKER
100	1		_aKerrigan, Ken, _eauthor.
245	1	0	_aOur future in public relations : _h[electronic book] : _ba cautionary tale in three parts /
264		1	_aBingley, UK : _bEmerald Publishing, _c2020.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPreface: Past Imperfect, Future Indicative Chapter 1: It's Deja Vu All Over Again -- Chapter 2: Don't Worry You've Got Skills -- Chapter 3: Bless Me Father for I Have Spinned -- Chapter 4: Open for Business -- Chapter 5: There's Something Happening Here -- Chapter 6: The Dawning of a 'New PR' -- Chapter 7: Just the Fax and Nothing But the Fax -- Chapter 8: Nothing but a Bunch of Yahoos -- Chapter 9: Do the Right Thing -- Chapter 10: In God We Trust, All Others Pay Cash Epilogue: The Road Ahead.
520			_aWith more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out? Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it's time to ask exactly what our future in public relations will be.
650		0	_aPublic relations.
650		0	_aMass media _xSocial aspects.
650		0	_aFake news.
856			_uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=6274684 _zAccess ebook here
942			_2ddc _cSG_5
948			_hNO HOLDINGS IN LQI - 686 OTHER HOLDINGS
998			_en
999			_c271510 _d271510