000 08326cam a2200481 i 4500
001 on1086409401
003 OCoLC
005 20230606090512.0
006 m o d
007 cr |||||||||||
008 190213s2019 enk ob 001 0 eng
010 _a 2019006926
015 _aGBB952103
_2bnb
016 7 _a019309072
_2Uk
020 _a9781119548966
_q(electronic bk.)
029 1 _aAU@
_b000065220405
029 1 _aAU@
_b000065455770
029 1 _aAU@
_b000066230160
029 1 _aUKMGB
_b019309072
035 _a(OCoLC)1086409401
_z(OCoLC)1097548487
_z(OCoLC)1170816329
_z(OCoLC)1175637530
037 _a7A0804EE-2284-4410-95DC-7011B6271D06
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_erda
_epn
_cDLC
_dOCLCO
_dOCLCF
_dN$T
_dYDX
_dEBLCP
_dN$T
_dTEFOD
_dUKMGB
_dOSU
_dBRX
_dOCLCQ
_dWAU
_dOCLCQ
_dMM9
_dUX1
_dK6U
_dOCLCQ
_dOCLCO
_dOCLCQ
042 _apcc
082 0 0 _a658.4028563
_223
_bMAR
100 1 _aMarr, Bernard,
_eauthor.
245 1 0 _aArtificial intelligence in practice :
_h[electronic book] :
_bhow 50 successful companies used artificial intelligence to solve problems /
264 1 _aChichester, West Sussex :
_bWiley,
_c2019.
300 _a1 online resource (viii, 340 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aPART 1. Artificial intelligence trailblazers -- 1. Alibaba : using artificial intelligence to power the retail and business-to-business services of the future -- 2. Alphabet and Google : maximizing the potential of artificial intelligence -- 3. Amazon : Using deep learning to drive business performance -- 4. Apple : integrating AI into products and protecting user privacy -- 5. Baidu : machine learning for search engines and autonomous cars -- 6. Facebook : using artificial intelligence to improve social media services -- 7. IBM : cognitive computing helps machines debate with humans -- 8. JD.com : automating retail with artificial intelligence -- 9. Microsoft : making artificial intelligence part of the fabric of everyday life -- 10. Tencent : using artificial intelligence to power WeChat and healthcare -- PART 2. Retail, consumer goods and food and beverage companies -- 11. Burberry : using artificial intelligence to sell luxury -- 12. Coca-cola : using artificial intelligence to stay at the top of the soft drinks market -- 13. Domino's : using artificial intelligence to serve up hundreds of thousands of pizzas every day -- 14. Kimberly-Clark : using AI to make sense of customer data -- 15. McDonald's : using robots and artificial intelligence to automate processes -- 16. Samsung : automating the home and workplace with artificial intelligence -- 17. Starbucks : using artificial intelligence to sell millions of coffees every day -- 18. Stitch Fix : combining the power of artificial intelligence and humans to disrupt fashion retail -- 19. Unilever : using artificial intelligence to streamline recruiting and onboarding -- 20. Walmart : using artificial intelligence to keep shelves stacked and customers happy -- PART 3. Media, entertainment and telecom companies -- 21. The Walt Disney Company : using artificial intelligence to make magical memories -- 22. Instagram : using artificial intelligence to tackle online bullying -- 23. LinkedIn : using artificial intelligence to solve the skills crisis -- 24. Netflix : using artificial intelligence to give us a better TV experience -- 25. Press Association : using artificial intelligence to cover local news stories -- 26. Spotify : using artificial intelligence to find new music you will love -- 27. Telefonica : using artificial intelligence to connect the unconnected -- 28. Twitter : using artificial intelligence to fight fake news and spambots -- 29. Verizon : using artificial intelligence to assess service quality -- 30. Viacom : using artificial intelligence to stream videos faster and improve customer experience -- PART 4. Services, finances and healthcare companies -- 31. American Express : using artificial intelligence to detect fraud and improve customer experience -- 32. Elsevier : using artificial intelligence to improve medical decisions and scientific research -- 33. Entrupy : using artificial intelligence to combat the 450 billion counterfeit industry -- 34. Experian : using artificial intelligence to make mortgages simpler -- 35. Harley-Davidson : using artificial intelligence to increase sales -- 36. Hopper : using artificial intelligence to travel for less -- 37. Infervision : using artificial intelligence to detect cancer and strokes -- 38. Mastercard : using artificial intelligence to cut down the "false declines" that cost businesses billions each year -- 39. Salesforce : how artificial intelligence helps businesses understand their customers -- 40. Uber : using artificial intelligence to do everything -- PART 5. Manufacturing, automotive, aerospace and industry 4.0 companies -- 41. BMW : using artificial intelligence to build and drive the cars of tomorrow -- 42. GE : using artificial intelligence to build the internet of energy -- 43. John Deere : using artificial intelligence to reduce pesticide pollution in agriculture -- 44. KONE : using artificial intelligence to move millions of people every day -- 45. Daimler AG : from luxury personal cars to passenger drones -- 46. NASA : using artificial intelligence to explore space and distant worlds -- 47. Shell : using artificial intelligence to tackle the energy transition -- 48. Siemens : using artificial intelligence and analytics to build the internet of trains -- 49. Tesla : using artificial intelligence to build intelligent cars -- 50. Volvo : using machine learning to build the world's safest cars -- PART 6. Final words and artificial intelligence challenges -- 51. Final words and artificial intelligence challenges.
520 _a"Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce"--
_cProvided by publisher.
650 0 _aBusiness planning.
650 0 _aArtificial intelligence.
650 0 _aInformation technology
_xManagement.
700 1 _aWard, Matt,
_eauthor.
856 _uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=5751846
_zAccess ebook here
942 _2ddc
_cSG_5
948 _hNO HOLDINGS IN LQI - 714 OTHER HOLDINGS
998 _en
999 _c271763
_d271763