000			04625cam a2200433Mu 4500
001			on1224365047
003			OCoLC
005			20230606090514.0
006			m o d
007			cr |||||||||||
008			201128s2020 xx o 000 0 eng d
020			_a9781292304083
035			_a(OCoLC)1224365047
040			_aEBLCP _beng _cEBLCP _dEBLCP _dU9X _dOCLCO _dOCLCF _dOCLCQ _eaacr
082	0	4	_a658.84 _bGRE
100	1		_aGreen, Mark C. _943954
245	1	0	_aGlobal Marketing : _h[electronic book] /
250			_a10th ed., global edition
260			_aHarlow, United Kingdom : _bPearson Education, Limited, _c2020.
300			_a1 online resource (629 pages)
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
505	0		_aCover -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- Acknowledgments -- PART ONE: INTRODUCTION -- Chapter 1 Introduction to Global Marketing -- Case 1-1 The Global Marketplace Is Also Local -- 1-1 Introduction and Overview -- 1-2 Principles of Marketing: A Review -- Competitive Advantage, Globalization, and Global Industries -- 1-3 Global Marketing: What it is and What it isn't -- 1-4 The Importance of Global Marketing -- 1-5 Management Orientations -- Ethnocentric Orientation -- Polycentric Orientation -- Regiocentric Orientation -- Geocentric Orientation
505	8		_a1-6 Forces Affecting Global Integration and Global Marketing -- Driving Forces -- MULTILATERAL TRADE AGREEMENTS -- CONVERGING MARKET NEEDS AND WANTS AND THE INFORMATION REVOLUTION -- TRANSPORTATION AND COMMUNICATION IMPROVEMENTS -- PRODUCT DEVELOPMENT COSTS -- QUALITY -- WORLD ECONOMIC TRENDS -- LEVERAGE -- Experience Transfers -- Scale Economies -- RESOURCE UTILIZATION -- GLOBAL STRATEGY -- INNOVATION AND ENTREPRENEURSHIP -- Restraining Forces -- MANAGEMENT MYOPIA AND ORGANIZATIONAL CULTURE -- NATIONAL CONTROLS -- OPPOSITION TO GLOBALIZATION -- 1-7 Outline of This Book -- Summary
505	8		_aDiscussion Questions -- Case 1-1 The Global Marketplace (continued) -- Case 1-2 McDonald's Expands Globally While Adjusting Its Local Recipe -- Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up -- PART TWO: THE GLOBAL MARKETING ENVIRONMENT -- Chapter 2 The Global Economic Environment -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? -- 2-1 The World Economy-Overview of Major Changes -- 2-2 Economic Systems -- Market Capitalism -- Centrally Planned Socialism -- Centrally Planned Capitalism and Market Socialism
505	8		_a2-3 Stages of Market Development -- Low-Income Countries -- Lower-Middle-Income Countries -- Upper-Middle-Income Countries -- Marketing Opportunities in LDCs and Developing Countries -- High-Income Countries -- Marketing Implications of the Stages of Development -- 2-4 Balance of Payments -- 2-5 Trade in Merchandise and Services -- Overview of International Finance -- Economic Exposure -- Managing Exchange Rate Exposure -- Summary -- Discussion Questions -- Case 2-1 India's Economy at the Crossroads: Can Prime Minister Narendra Modi Deliver Acche Din? (continued)
505	8		_aCase 2-2 A Day in the Life of a Contracts Analyst at Cargill -- Chapter 3 The Global Trade Environment -- Case 3-1 Breaking Up Is Hard to Do: Britons Contemplate "Brexit" -- 3-1 The World Trade Organization and GATT -- 3-2 Preferential Trade Agreements -- Free Trade Area -- Customs Union -- Common Market -- Economic Union -- 3-3 North America -- 3-4 Latin America: SICA, Andean Community, Mercosur, and CARICOM -- Central American Integration System -- Andean Community -- Common Market of the South (Mercosur) -- Caribbean Community and Common Market (CARICOM)
520			_aThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environmentGlobal Marketin.
588	0		_aPrint version record.
650		0	_aExport marketing.
650		0	_aMarketing _94282
700	1		_aKeegan, Warren J.
776	0	8	_iPrint version: _aGreen, Mark C. _tGlobal Marketing, Global Edition. _dHarlow, United Kingdom : Pearson Education, Limited, ©2020 _z9781292304021
856			_zAccess ebook here _uhttps://ebookcentral.proquest.com/lib/atu/detail.action?docID=5892201
942			_2ddc _cSG_5
948			_hNO HOLDINGS IN LQI - 2 OTHER HOLDINGS
998			_en
999			_c272002 _d272002