| 000 | 01382pam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 24848784 | ||
| 003 | OCoLC | ||
| 005 | 20210921174124.0 | ||
| 008 | 910919s1992 nyua 001 0 eng | ||
| 010 | _a91036669 | ||
| 020 |
_a0132087456 : _c$70.00 |
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| 020 |
_a9780132087452 : _c£35.00 |
||
| 040 |
_aDLC _cDLC _dWaOLN |
||
| 041 | 1 |
_aeng _hger |
|
| 049 | _aLQIA | ||
| 082 | 0 | _a658.84 | |
| 100 | 1 |
_aVögele, Siegfried. _921344 |
|
| 240 | 1 | 0 |
_aDialogmethode. _lEnglish |
| 245 | 1 | 0 |
_aHandbook of direct mail : _bthe dialogue method of direct written sales communication / |
| 260 |
_aNew York : _bPrentice Hall, _c1992. |
||
| 300 |
_axvi, 323 p. : _bill. ; _c25 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aTranslation of: Dialogmethode. | ||
| 500 | _aIncludes index. | ||
| 520 | 8 | _aAn introduction to direct marketing, this book reflects the author's own "dialogue method" of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards. | |
| 590 | _aIncludes index. | ||
| 650 | 0 |
_aDirect marketing. _91999 |
|
| 650 | 0 |
_aSales letters. _95997 |
|
| 902 | _a160729 | ||
| 907 |
_a.b10297546 _bsmwit _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c000407 _dm _ea _g0 |
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| 999 |
_c28787 _d28787 |
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