| 000 | 01247cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 40762580 | ||
| 003 | OCoLC | ||
| 005 | 20210921174311.0 | ||
| 008 | 990202s1999 enka b 001 0 eng | ||
| 010 | _a99013354 | ||
| 020 | _a047198776X (alk. paper) | ||
| 020 |
_a9780471987765: _c£19.99 |
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| 040 |
_aDLC _cDLC _dUKM _dWaOLN |
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| 042 | _apcc | ||
| 049 | _aLQIA | ||
| 082 | 0 | 0 |
_a658.8 _bPRI |
| 100 | 1 |
_aPringle, Hamish. _924175 |
|
| 245 | 1 | 0 |
_aBrand spirit : _bhow cause related marketing builds brands / |
| 260 |
_aChichester ; _aNew York : _bWiley, _cc1999. |
||
| 300 |
_axxiii, 281 p. : _bill. ; _c24 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aBrand Soul examines the business benefits of cause related marketing and demonstrates how a marketeer can harness these benefits and power to promote a product, service or corporate brand. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aSocial marketing. _97817 |
|
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aThompson, Marjorie, _d1957- _924176 |
|
| 902 | _a160729 | ||
| 907 |
_a.b10336163 _bsmmai _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c010402 _dm _ea _g0 |
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| 999 |
_c32446 _d32446 |
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